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Source: Twitter

South Dakota's anti-meth campaign wants you to know that they're on it


Methamphetamine misuse is a major problem in the United States. According to the 2017 National Survey on Drug Use and Health (NSDUH), 1.6 million people used methamphetamine in that year. Just short of a million of those had a methamphetamine use disorder.

South Dakota recently decided to launch a $449,000 campaign about the issue, and it's gone viral, though maybe not for the reason they wanted. The campaign, which includes television ads, posters, a website, and billboards has raised eyebrows over the slogan: "Meth. We're on it."