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Source: istock

This newspaper ad is designed to be used as holiday wrapping paper


One of my favorite rules for zero-waste shopping is not to buy anything that's going to be thrown away immediately after use — for example: plastic bags, hand wipes, paper plates, or wrapping paper. And with the holidays right around the corner, one company is hoping to discourage people from buying wrapping paper by printing a newspaper ad designed to be used as wrapping paper.

In the Sunday, Dec. 8 edition of The New York Times, the Unilever-owned personal care company Love Beauty and Planet will run a pink centerfold ad covered with hand-drawn illustrations and text commenting on the issue of holiday season waste. The ad is meant to be removed from the paper and used to wrap Christmas gifts, as reported by TreeHugger