Coffee shop’s clever pricing lets you be rude, for a price

In Grandin Village, Roanoke Valley, CUPS Coffee & Tea is showing that politeness can have tangible benefits. The shop charges customers based on their level of politeness, a move that has delighted many. A sign outside the shop lists different prices for a small coffee depending on how customers place their order: "'One small coffee' $5.00, 'One small coffee, please' $3.00, 'Hello, I'd like one small coffee please' $1.75."

Austin Simms, the creator of the sign, explained to WDBJ that his intention was to inject humor and encourage more human connection between customers and service workers. He remarked playfully, "I decided because I need to solve all the injustices of the world to start charging more for people who didn't take the time to say hello and connect and realize we're all people behind the counter."

The sign quickly went viral, resonating with people worldwide. The message is clear: small courtesies like saying "hello" and "please" can enhance someone's day, making others feel valued and respected.

At CUPS Coffee & Tea, customers have responded positively, appreciating the gentle nudge towards politeness and the reminder that brief interactions have the power to uplift and encourage. The policy has sparked conversations about the importance of everyday kindness and how we can all contribute to a more considerate society.

In a world where interactions can feel rushed and impersonal, the initiative at CUPS Coffee & Tea shows how a small gesture can create a ripple effect of positivity. Whether it's a warm greeting or a simple "please," these acts of kindness cost nothing (unless you're at this particular coffee shop) but they bring immense value to our interactions. Next time you grab your morning coffee, remember that a little politeness can go a long way.

Editor's Note: The article was originally published in June 2024.