Gucci jumps on 'Gucci Challenge' that makes fun of how it dresses its modelsBy Mark Pygas
Sep. 17 2020, Updated 9:09 a.m. ET
Gucci has been mocked in the past for taking fashion to some interesting places. And now, TikTok is in on the action. If you haven't seen the viral #GucciModelChallenge, then let us explain this amazing trend.
According to Morgan Presley, whom W Magazine credits as the inventor of the challenge, all you need to look like a Gucci model is a colorful turtleneck, a shirt that doesn't match, a vest, a brightly colored jacket, vinyl pants, a miniskirt, headscarf, sunglasses, clear heels, socks, and pink lipstick.
Honestly, they're all very accurate.
And now, Gucci has fully embraced the meme by reposting some of their favorite videos to their own TikTok. Gucci also explained that the featured creators will also take part in a future project.
"Gucci’s new video project for TikTok will feature talents that took part in the #GucciModelChallange," the company explained on social media.
It's nice to know that Gucci knows how to take a joke.